TUMS: Pack of Wild Hotdogs

Executive Creative Director and Brand Champion. At the time Tor brought me into GREY this account was on the ropes, I came in to run the pitch and we won and I came on full-time. This is one in a series of the long-running Food Fight campaign for GSK's TUMS antacids. There are several others to view on the Vimeo site. We took this very successful campaign globally for sister brand GSK ENO. Special shout out to Jon Sayegh and Justin Levine for their tireless dedication to this campaign and these brands.

Project Roles
Content Strategist, Creative Director
Skills
Cat Herding, CGI, Conceptual, Content Management, Content Strategy, Creative Direction, Management of Teams 20+, Sculpting, Wrangling - Creatives
Media
Commercials - Broadcast
Project Industries
Health/Pharma
Support