I was a co-global creative lead on UBS, UBS|PaineWebber, and PaineWebber spanning almost 12 years. Launched the very successful You & Us campaign announcing the creation of international financial powerhouse UBS from UBS Warburg & UBS PaineWebber. After the market downturn in 08, we were forced to rethink our global platform, the result We Will Not Rest to rebuild your trust in us.