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Trojan Pleasure Cart
Introducing Trojan condoms Vibrators. Instead of going with television to launch this line (although we quickly followed on with traditional:30's and DRTV :60's) we instead went with the hotdog cart stunt outside of Grand Central. It was called The Pleasure Cart and we were giving away two styles of their new vibrator line. We gained a massive amount of earned media for the event.
- Project Roles
- Art Director, Content Strategist, Creative Director
- Company
- Trojan
- Skills
- Art Direction, Brand Strategy, Cat Herding, Comedy, Conceptual, New Business, Packaging Design, Stunts, Wrangling - Creatives
- Media
- Advertising, Branded Content, Packaging, Viral Films, Websites
- Project Industries
- Health/Pharma, Lifestyle