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Toilet Talk Unbranded work for Viberzi (IBDS Treatment)
This was an unbranded campaign to promote awareness of IBDS. We executed a 360 campaign including television, online films, online doctor discussion guide, PR, celebrity endorsement We used humor to help break through the stigma of this condition and as a complement to the humorous approach we had established for the brand Viberzi with the character of "Irritabelle".
- Project Roles
- Art Director, Creative Director
- Company
- Arnold Worldwide
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Cat Herding, Conceptual, Content Writing, Creative Direction
- Media
- Interactive Videos, Social Media Content, Viral Films, Websites
- Project Industries
- Health/Pharma