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Breathe Right Strips
Bronze Lion Winner: ECD/Art Director, I ran a group at GREY that included many GSK brands. This project for Breathe Right came about very quickly when we learned that California Chrome would be running in the Kentucky Derby and that the horse wore the equine version of the product. So we mobilized the group and did the spot, the social and the PR, and made the race within 3 weeks.
- Project Roles
- Art Director, Creative Director
- Company
- Grey New York
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Cat Herding, Comedy, Conceptual
- Media
- Brand Films, Brand Guidelines, Branded Content, Commercials - Video, Pitch Decks, Social Media Content, Television, Typography, Viral Films
- Project Industries
- Health/Pharma