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A concert made by fans

Under the #PricelessDecisions campaign, Mastercard let the fans create the concert they wanted to experience with the singer Juanes. Through social media polls, people decided what happened during the priceless event. The concert won a Finalist and 2 shortlists in NY Festivals 2020.

Project Roles
Art Director
Company
McCann WorldGroup
Skills
Art Direction, Conceptual, Design
Media
Interactive Installations, Music
Project Industries
Advertising, Finance
A concert made by fans