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Samsung Craftsmanship

Craftsmanship is a kinetic installation, and was a core part of the Samsung "Unbox" Showcase brand experience at the 2018 Winter Olympic Games in Gangneung, South Korea. The brief at the start of the project, when it was brought to Tellart, was to "bring life through kinetic performance, each of the four distinct manufacturing processes Samsung uses to develop it's mobile products." This involved creating a "side" of the exhibit for each of the processes: 1. Aluminum Carving > 2. Metal Coloring > 3. Glass Sculpting > 4. Finishing. To realize this project, Tellart worked with our client and lead design partner, 2x4. Over a period of 4 months, we leveraged intense ethnographic research by traveling to Vietnam and studying Samsung's factory processes first-hand, pushed through intense product development sprints, developed rapid low volume production techniques, and maneuvered last-minute international logistics to make Craftsmanship a reality in Gangneung by our deadline. The project was co-developed by Tellart & 2x4, with approvals by Samsung Marketing and scenic construction by Chicago Scenic Studios. The technology was developed and produced by Tellart in Providence, RI, and installed into Chicago Scenic's elements in Chicago, IL. From there we air shipped the entire exhibition to South Korea in parts, and installed / deinstalled on-site.

Project Roles
Designer, Industrial Designer, Lighting Designer, Motion Designer, Set Designer
Company
Samsung
Skills
2D, 3D, 3D CAD, 3D Generalist, Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Conceptual, Consulting, Content Strategy, Creative Direction, Experience Design
Media
3D Illustrations, 3D Printed Protoypes, Architectural Visualization, Corporate Events, Environmental Design
Project Industries
Advertising, Technology
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship
Samsung Craftsmanship