Google – North Pole Broadcasting Channel
Every holiday season, Google lets people experience the North Pole by exploring Santa’s Village—an immersive month-long experience full of games, videos, and festive fun facts that culminates in Santa Tracker (a feature that lets you follow Santa’s trip in real time) on Christmas Eve.
But Santa doesn’t do it alone. We gave everyone in the North Pole time in the spotlight by bringing their stories (both big and small) to life on social through a parody television network that ran throughout December.
As the main copywriter on the campaign, I was responsible for writing and concepting fun, festive social copy for the shows.
- Project Roles
- Social Media Content, Social Media Copy
- Project Industries
- Advertising, Technology