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LIFEWTR - The First 778 project
As a brand, one of the things that LIFEWTR stands for is the betterment of communities through art. The task was to shape an action that would deliver on that message and finesse that message through impactful words. From an action to connect students to art and artists, to their community, to the creation of content in the docu-style form, videos, and TV commercials. These are some of the videos from an action that became much more than an experience.
This effort was awarded the ANA Multicultural Award - Experiential Marketing.
- Project Roles
- Copywriter, Creative Director
- Company
- LIFEWTR
- Skills
- Copywriting, Creative Direction, Directing, Editing, Post-Production
- Media
- Brand Films, Commercials - Video, Social Media Content
- Project Industries
- Beverage, Education