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Lululemon Underwear Packaging

Lululemon’s men’s underwear range is marketed at being extremely comfortable and boasts many performance features including wicking and breathability for sports and yoga. They wanted a packaging design that reflected these qualities in a graphic way that fitted with the brand’s aesthetic. I produced a series of minimalist patterns which created the visual textures across the final packaging.

Project Roles
Art Director, Designer
Company
Lululemon
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design Pattern Research
Media
Packaging, Patterns, Visual Designs
Project Industries
Fashion, Packaged Goods, Sports
Lululemon Underwear Packaging
Lululemon Underwear Packaging
Lululemon Underwear Packaging