MICA 2019 Grad Show

I was honored to be the first Alum to be hired to take on this project. Graduates from MICA's 16 Masters programs exhibit their work annually in a range of locations and formats. The prompt: take an existing typographic mark and build a visual system to draw crowds and raise awareness. 6 months to make their work shine through billboards, advertising, motion graphics, wayfinding and more.

This visual identity system uses footprints of various gallery spaces to create a rotating set of patterns and graphics. Set in MICA's color palette, of course.