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New Balance Minimus
To promote New Balance's "Minimus" running shoe as an alternative to barefoot running, we created minimal animations ("Minimations") to show why it's *like * barefoot, only better.
- Project Roles
- Copywriter
- Company
- New Balance
- Skills
- Copywriting, Creative Direction
- Media
- 2D Animations, Advertising, Apparel, Cartoons, Viral Films
- Project Industries
- Advertising, Lifestyle