Urban Legends

I WAS APPROACHED BY UNIVERSAL MUSIC GROUP TO REDESIGN THEIR BRAND, URBAN LEGENDS.
URBAN LEGENDS IS MULTI-PLATFORM INITIATIVE CELEBRATING OVER THREE-DECADES OF GROUND-BREAKING ARTISTRY OF ARTISTS IN THE UNIVERSAL MUSIC GROUP CATALOG. I WAS TASKED WITH DEVELOPING A BRAND THAT COULD WORK ACROSS ALL CHANNELS-- WHETHER THAT WAS INSTAGRAM, FACEBOOK, TWITTER OR POINT OF SALE.
BY UNIFYING THE LOOK, THE VIEWER CAN BEGIN TO LOOK AT ANY PIECE THAT URBAN LEGENDS PUTS OUT AND IMMEDIATELY UNDERSTAND THAT IT IS PART OF THE BRAND.
AGENCY: Dreambear
CREATIVE DIRECTOR: Zach Christy
PRODUCER: Dave Gelb
DESIGN: Zach Christy
ANIMATION: Zach Christy
ADDITIONAL DESIGN: Tom Szorady
MUSIC: Dogbotic