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Holland America Line—Transforming Travel on the High Seas

Using a suite of onboard tools, guests can make the most of every port, every cruise, every time. How do you build connections between people and places? We teamed up with Holland America Line, a leader in the premium cruise industry, to create Explorations Central (EXC), an interactive space that celebrates the power of travel to enrich our lives. Onboard experiences orient and educate, piquing curiosity and inspiring adventure. Interactive maps help guests dream bigger as they work with the ship’s knowledgeable crew to customize their time onshore. Guests can also discover the tastes, traditions, and events that have shaped the destinations on their itinerary, share highlights from their own world travels, and learn more about the ship they’re traveling on.

Project Roles
Creative Director
Art Direction, Brand Management, Brand Strategy, Content Management, Content Strategy, Creative Direction, Creative Strategy, Design Strategy, Digital Tech, Experience Design, Human-Centered Design, Integrated, Interactive, New Business, Tech Strategy, Technology, Virtual Tours
Advertising, Brand Identity, Customer Journey Map, Environmental Design, Interaction Designs, Interactive Installations, Service Designs, Sound Designs, UI Design, User Journeys, UX Designs, Visual Designs
Project Industries
Holland America Line—Transforming Travel on the High Seas
Holland America Line—Transforming Travel on the High Seas