Catalina Island Company -- "Dear Mainland"
So Close, But Still So Far Away
Located only 22 miles from Los Angeles, Catalina Island has long been regarded as a vacation getaway for Angelenos seeking a respite from the grind of everyday life. It’s not only been a getaway for the common man and woman, but also a destination for Hollywood celebrities to enjoy a variety of outdoor activities, stunning views, and experience iconic points of interest like the Catalina Casino.
As a nearby destination with established familiarity, awareness was not the problem to solve. Rather, it was creating an emotional hook to remind a local population that a spectacular destination was waiting to be re-discovered. Or for some, waiting to be discovered for the first time.
- Project Roles
- Creative Director
- Brand Management, Brand Strategy, Commercial, Creative Direction, Creative Research, Creative Strategy, Digital, Management of Teams 20+
- Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding, Commercials - Video, Photography, UX Designs, Websites, Wireframes
- Project Industries