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Catalina Island Company -- "Dear Mainland"

CHALLENGE So Close, But Still So Far Away The Problem Located only 22 miles from Los Angeles, Catalina Island has long been regarded as a vacation getaway for Angelenos seeking a respite from the grind of everyday life. It’s not only been a getaway for the common man and woman, but also a destination for Hollywood celebrities to enjoy a variety of outdoor activities, stunning views, and experience iconic points of interest like the Catalina Casino. The Approach As a nearby destination with established familiarity, awareness was not the problem to solve. Rather, it was creating an emotional hook to remind a local population that a spectacular destination was waiting to be re-discovered. Or for some, waiting to be discovered for the first time.

Project Roles
Creative Director
Skills
Brand Management, Brand Strategy, Commercial, Creative Direction, Creative Research, Creative Strategy, Digital, Management of Teams 20+
Media
Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding, Commercials - Video, Photography, UX Designs, Websites, Wireframes
Project Industries
Travel/Tourism
Catalina Island Company -- "Dear Mainland"
Catalina Island Company -- "Dear Mainland"
Catalina Island Company -- "Dear Mainland"
Catalina Island Company -- "Dear Mainland"
Catalina Island Company -- "Dear Mainland"