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Intel - Lady Gaga’s Super Bowl Halftime Show

Drones are usually associated with surveillance, government and military. We wanted to change that perception. So we partnered with Lady Gaga and the NFL to create a Half Time Show like no other. We created a unique synchronized drone light show to kick off Lady Gaga's performance - 300 custom made Intel drones lit up the sky in a choreographed aerial performance, as a beautiful backdrop to the singers opening act. This also marked the first-ever drone integration during a televised event.

Project Roles
Copywriter, Creative Director
Company
Intel
Skills
Content Strategy, Copywriting, Creative Direction, Interactive
Media
Brand Films, Interactive Installations, Social Media Content
Project Industries
Entertainment, Sports, Technology
Intel - Lady Gaga’s Super Bowl Halftime Show
Intel - Lady Gaga’s Super Bowl Halftime Show
Intel - Lady Gaga’s Super Bowl Halftime Show
Intel - Lady Gaga’s Super Bowl Halftime Show
Intel - Lady Gaga’s Super Bowl Halftime Show