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#BeatTheVirus

While volunteering as an ECD for #BeatTheVirus, we were given the opportunity to use the Nasdaq board in Times Square. On an average day, 330,000 people see this prime placement. But during a global pandemic, the days are anything but average. Since we need people staying home to flatten the curve, our message is most successful when no one is there to see it.

Project Roles
Copywriter, Creative Director
Company
Beat The Virus
Skills
Brand Strategy, Conceptual, Copywriting, Creative Strategy
Media
Billboards
Project Industries
Non-Profit
Collaborators