She Should Run
Even though women make up 51% of the population, we hold just 20% of elected offices. But when women do run, they win elections at the same rate as men. So if we get more women to run for office, more women will win and more women's issues will be represented.
This targeted social campaign took advantage of the energy surrounding the Women's March. In the three days since launch, 200 people have nominated a woman to run and 430 new women have raised their own hands to run. Website traffic has more than doubled.
- Project Roles
- Copywriter, Creative Director
- She Should Run
- Conceptual, Copywriting, Creative Strategy
- Social Media Content, Social Media Copy
- Project Industries