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BuzzFeed

Everyone has always loved BuzzFeed for their quizzes, their lists and of course their pet videos. They grew so fast, their business model expanded to include everything from cooking videos to Pulitzer prize winning news articles. At a time when distrust of social networks was at an all time high, they felt the need to define exactly who they were and what they stood for. The messaging we created for them came to life in this video and ended up inspiring Jonah Peretti's 2019 SXSW speech.

Project Roles
Copywriter
Company
BuzzFeed
Skills
Brand Strategy, Conceptual, Copywriting, Creative Strategy
Media
Brand Films, Branding
Project Industries
Entertainment, Technology
Collaborators