Drifter Spirits is a craft liquor portfolio dedicated to scouring the world for the most unique, beautifully crafted products for the modern bar.
Americano creative directed and designed the full brand identity to resonate with the elusive brand personality—that of a mysterious traveling salesman from the 1970s you suspect is a covert agent. The identity pulls inspiration from the golden years of travel and attention to the quality of craft only found in a bygone era.
Check out the playlist that inspired the Drifter Spirits brand identity and creative direction: https://open.spotify.com/playlist/3pjmUckwqKEjdke8IErabE?si=Wo6I4_u2Qee20rp9CWcGSw
- Project Roles
- Art Director, Creative Director, Designer
- Drifter Spirits
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Print
- Brand Guidelines, Brand Identity, Branding, Briefs, Budgets, Environmental Design, Events, Icons, Logos, Mood Boards, Music, Pitch Decks, Presentations, Squarespace Sites, Squarespace Websites, Timelines, Typography, Websites
- Project Industries
- Beverage, International, Startups, Wine/Spirits