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Drifter Spirits

Drifter Spirits is a craft liquor portfolio dedicated to scouring the world for the most unique, beautifully crafted products for the modern bar. Americano creative directed and designed the full brand identity to resonate with the elusive brand personality—that of a mysterious traveling salesman from the 1970s you suspect is a covert agent. The identity pulls inspiration from the golden years of travel and attention to the quality of craft only found in a bygone era. Check out the playlist that inspired the Drifter Spirits brand identity and creative direction: https://open.spotify.com/playlist/3pjmUckwqKEjdke8IErabE?si=Wo6I4_u2Qee20rp9CWcGSw

Project Roles
Art Director, Creative Director, Designer
Company
Drifter Spirits
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Print
Media
Brand Guidelines, Brand Identity, Branding, Briefs, Budgets, Environmental Design, Events, Icons, Logos, Mood Boards, Music, Pitch Decks, Presentations, Squarespace Sites, Squarespace Websites, Timelines, Typography, Websites
Project Industries
Beverage, International, Startups, Wine/Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits
Drifter Spirits