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Invisible Abilities

Challenge: Fight for diverse representation and empowerment in sex for disabled people. Insight: Disability is not inability to have sex. Some aspects of one’s disability can even give them advantages or better skills when it comes to sexual pleasure. Idea: Invisible Abilities is an online platform where everyone with a disability gives sex tips to the rest of the world. My part: I had the original thought and helped developing it. I invented the name of the campaign and wrote every piece of copy in it, including the script for the case video.

Project Roles
Copywriter
Company
Durex
Skills
Conceptual, Copywriting, Creative Direction, Creative Research
Media
Advertising, Blog Templates, Branded Content
Project Industries
Health/Pharma
Invisible Abilities