Bank, for Teens

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Developing a service that is relevant to a teen’s needs today, maintains a connection to banking, and has the potential to spread virally.

Project Roles: Strategist, UX/IA Designer
Company: BCG Digital Ventures
Skills: Design Strategy, Experience Design, Low / High Fidelity Prototyping, User Behavior Research
Media: Customer Journey Map, Presentations, Products - Digital
Project Industries: Finance