Modelo Negra All-Star Weekend '20

The beer that defies expectations demands consistent experiences that also defy expectations. I created promotion materials for memorable, outside-the-box activations within untapped Chicago venues during the city’s busiest weekend in 2020. The goal was to leave consumers excited about the possibilities that come with Modelo Negra while celebrating the best that basketball has to offer.

Project Roles
Legacy Marketing
Design, Event Management
Advertising, Events
Project Industries
Beer, Sports
Modelo Negra All-Star Weekend '20