Kodak Super 8

With the total dominance of digital film in the consumer market, Kodak’s main business proposition is still selling real analogue film to Hollywood. With this in mind, they delved into the archives to one of their true trend-setters, the Super 8 camera and overhauled the proposition. Customers can now create on real, genuine analogue film, develop it and enjoy the results, stepping away from countless hours of throw away digital video files. I was tasked with designing the main section of the Kodak.com global website that featured the Super 8 and all it had to offer.