Twitter Campaign with over 9 million views in a matter of days. At VaynerMedia, my copy partner and I were tasked with creating a Pepsi campaign so fans could get fired up for the upcoming football season. The Pepsi Paper Football Championship had 22 NFL players flicking as many paper footballs through the goal post as possible - in 40 seconds. They played. They flicked. They laughed. They cursed. They threw tables. When it was all over, Kansas City Chiefs tight end Travis Kelce, won it. Later, Rich Eisen interviewed the champ and we ran a sweepstakes where each player did their own video and gave away a signed paper football to one lucky fan.