Escape From Hel(L) Board Game
ESCAPE FROM HELL is a satirical board game about getting to Manhattan from Williamsburg during the horrific L Train “partial” shutdown in 2019 that effected over 225,000 commuters daily. Gil Arevalo and I concepted the game, designed it, hired an illustrator to draw it, Kickstarted it, promoted it on social, developed a homepage for it, packaged it, worked with an oversees vendor to produce it, and to date mailed/fulfilled over 250 orders. It was a huge undertaking. The game follows the structure of Candyland - users roll the dice and follow the path. But if they land on a "Draw Card" space they'll have to pick up a card that gives them some Hell. Each card gives a comical reason why the person has to move back - whether their ex shows up in their carshare, the ferry accidentally took them to the Rockaways, their bike got stuck in gridlock on the Wberg bridge, and many others.
- Project Roles
- Copywriter, Creative Director
- Games - Board
- Project Industries