National Army Museum: reopening campaign

Design for the reopening campaign of the newly curated National Army Museum in Chelsea, London. Building on the tagline ‘Open to Question’, the campaign’s aim was to challenge public perceptions about the army. Focussing on the lesser known quirkier stories told within the museum, I worked closely with the creative directors to establish an unsuspecting, useable typographic and visual language relating to the topics in question, spanning across OOH, press and online digital ads.