We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Wiggle: brand refresh & design system

Brand refresh for Wiggle, an international online sports retailer specialising in swimming, cycling and running gear. This project consisted of creating a flexible design system for use across their website, print collateral and all brand communications. From typographic hierarchy, graphic devices and patterns, art direction for both product and lifestyle photography, a comprehensive set of guidelines was produced, informing how design for all brand assets should be implemented moving forward.

Project Roles
Art Director, Designer
Company
Dark Horses
Skills
Art Direction, Design, Digital, Print
Media
Brand Guidelines, Brand Identity, Branding, Photography
Project Industries
Lifestyle, Sports, Technology
Wiggle: brand refresh & design system
Wiggle: brand refresh & design system
Wiggle: brand refresh & design system
Wiggle: brand refresh & design system
Wiggle: brand refresh & design system
Wiggle: brand refresh & design system