Wiggle: brand refresh & design system
Brand refresh for Wiggle, an international online sports retailer specialising in swimming, cycling and running gear.
This project consisted of creating a flexible design system
for use across their website, print collateral and all brand communications. From typographic hierarchy, graphic devices and patterns, art direction for both product and lifestyle photography, a comprehensive set of guidelines
was produced, informing how design for all brand assets should be implemented moving forward.
- Project Roles
- Art Director, Designer
- Dark Horses
- Art Direction, Design, Digital, Print
- Brand Guidelines, Brand Identity, Branding, Photography
- Project Industries
- Lifestyle, Sports, Technology