NBA FIT

NBA FIT is a program that promotes health and wellness for young fans. We were tasked with developing a new logo, messaging and a way to introduce it to the public. To do this, we surprised kids at school with Stephen Curry and NBA/WNBA legends. Together, they taught the kids the value of living NBA FIT.

We documented the entire day and put together a TV spot to help launch the new campaign during NBA FIT Week.

Director: Amir Farhang

Project Roles
Art Director, Designer
Company
Goodby, Silverstein & Partners
Skills
Art Direction, Broadcast, Conceptual, Design, Stunts, TV
Media
Advertising, Commercials - Broadcast, Events, Logos
Project Industries
Advertising, Sports
NBA FIT
Support