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BC Hydro

BC Hydro wanted to show people that LED light bulbs can last 25 times longer than incandescent bulbs. To demonstrate this, we created a billboard where the regular bulbs burned out over time to reveal a message left behind in LED.

Project Roles
Art Director
Company
DDB
Skills
Art Direction, Outdoor
Media
Advertising, Billboards, Installations
BC Hydro
BC Hydro
BC Hydro