ReaLemon Creative Brief

ReaLemon is a heritage brand that is facing some tough competition: actual lemons. In order to help ReaLemon stand out on the shelf and attract a new, younger audience, we had to give the brand something to stand for. Lemon juice isn't just a cooking product, it's a tool for solving a wide variety of problems. ReaLemon is the most versatile product in your home, what you do with it is your business.