Troupe Beauty

I was hired by Troupe Beauty to take their existing print and social media brand and create a digital UI language for their marketing site, online store, and to scale to their Scout (affiliate) program.

Working with the existing fonts and color schemes, I was able to create a hierarchy that felt clean and let the brand stand out. While the e-commerce experience is simple and straightforward, the UI stays true to the fashion-forward brand and will allow the system to scale for admin-only features in the future.