The Magic of Coco is a brand partnership with Airbnb and Disney·Pixar. The goal of this campaign was to promote family travel in Mexico as well as Disney·Pixar’s new film, Coco. We worked closely with Airbnb’s homes and trips team to tailor Coco-inspired family, friendly rentals and bookable experiences in Mexico City. These were highlighted on Airbnb’s platforms and email newsletters. Social assets include Facebook, Twitter and Instagram. The :60 and :30 commericals aired in Mexico and the US on television, as well as select theaters.