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Dimetapp Cold's Beware

Concepted and designed an original character to represent Dimetapp’s signature grape flavor. The character was then adapted into a trademarked campaign to promote the brand during cold and flu season. Working with a copywriter, an animation house, and a $50k budget, the Cold’s Beware campaign was born.

Project Roles
Art Director, Designer
Company
Burns Group
Skills
Art Direction, Conceptual, Design
Media
Advertising
Project Industries
Health/Pharma
Dimetapp Cold's Beware