Lifeway Student: X.WKND II
Lifeway Students, representing 5 distinct brands, asked us to translate their values to all 900 of their Gen-Z-aged summer staff.
We gave them a high-powered interactive weekend conference with spoken word sessions, a live DJ'd dance party,
and some interesting ‘Vox’ style videos.
- Project Roles
- Content Producer, Copywriter, Creative Director, Interactive Producer
- Company
- Lifeway Christian Resources
- Skills
- Content Strategy, Content Writing, Creative Direction, Experiential, Interactive
- Media
- Corporate Events, Interactive Installations, Social Media Content
- Project Industries
- Education, Media, Non-Profit