Lifeway Students: X.WKND

LifewayStudents is a collection 5 different brands who asked us to translate their values to all 900 of their Gen-Z-aged summer staff who had never been together in the same room.

We gave them a weekend getaway experience with electronic music festival vibes in the hope that we’d get to know each other well.

Project Roles
Content Producer, Copywriter, Creative Director, Interactive Producer, Strategist
Company
Lifeway Christian Resources
Skills
Content Writing, Creative Direction, Creative Strategy, Interactive, Producing, Social Media Strategy
Media
Brand Identity, Corporate Events, Interactive Installations, Interactive Videos, Social Media Content, Social Media Copy
Project Industries
Education, Entertainment, Non-Profit
Lifeway Students: X.WKND
Lifeway Students: X.WKND
Lifeway Students: X.WKND
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