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MSNBC
Reimagine how people might interact with news driven by their favorite anchors.
What we did:
1. Ethnographic studies to understand how news cycles fit into consumers’ days
2. Prototype an all-platform, personality-centric experience.
3. Test and iterate.
- Project Roles
- Product Designer, Strategist, UX/IA Designer
- Company
- MSNBC
- Skills
- Creative Direction, Product Development, Roadmapping, User Behavior Research
- Media
- App Design, Web Apps
- Project Industries
- Media
