Over 40 years ago, Panasonic Avionics Corporation (PAC) reinvented the flying experience with in-flight entertainment technology. PAC needed a website that better reflected its business objectives and legacy of innovation. We rebuilt the site from the ground up with more streamlined architecture and a modern user experience that offered greater speed and focus. On the back end, we created a custom component library and CMS for ease of maintenance. As Group Creative Director, I oversaw teams that ultimately delivered a site that was sharp, extensible, and future-ready — ultimately a better reflection of the brand.