4X Directed by Juan Carlos Fresnadillo

A Psychological Short Film experiment directed by Oscar nominee Juan Carlos Fresnadillo.
The creative concept is based on a two-step experience: the first one at a quicker "4x" speed, and the second one at "1x" with the normal speed. The idea spins around the phenomenon of "speed watching" and the concept of “fast” living. Cervezas Alhambra asks the viewer: “what do you really see when you want to see it all?”. "Fasters" follow the tendency of consuming media at a fast speed to keep up with all entertainment choices available. They try to watch every new series on Netflix, HBO, Hulu, or Amazon Prime. While speed viewing does save time it compromises the rhythm of a film and can ruin an actor’s performance.
"4x" focuses on the relevance of giving time to the important things in life. The creative project was born from Cervezas Alhambra's core brand's philosophy, “stop more, feel more”.
So what do you see when you want to see it all?