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Lil Nas X Goes Shopping with HYPEBEAST

With the record-breaking success of his breakthrough hit-single "Old Town Road" featuring Billy Ray Cyrus, placing Lil Nas X at the center of the spotlight and a viral frenzy, the genre-bending young artist is fully submerging himself in the unique "cowboy rapper" aesthetic he helped fine-tune. Ensuring he has the right look for his Western-rooted style, Lil Nas X decided to use a recent trip to New York City as an opportunity to put together the perfect cowboy outfit. With Western Spirit -- "New York City’s Largest Western Wear and Home, destination store" -- as our shopping grounds, we accompanied Lil Nas X as he searched for the right pieces of his cowboy fashion puzzle, taking the time to discuss a range of subjects along the way.

Project Roles
Content Producer, Copywriter, Creative Director
Company
Hypebeast
Skills
Celebrity, Content Strategy, Content Writing
Media
Editorial Writings
Project Industries
Fashion, Music