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Air Max Day 2018 Campaign

To celebrate Air Max Day 2018, HYPEBEAST spent the afternoon with Nike athlete Jesse “Filayyyy” Jones and rapper Swoosh God at Nike’s New York City headquarters to discuss their unique path to success, the definition of creativity, and what Nike symbolizes to them. The two budding stars can be seen modeling select Air Maxes dropping this month, including Sean Wotherspoon’s Air Max 1/97, the ACRONYM x NikeLab Air VaporMax MOC, the atmos “Animal Pack”, and much more.

Project Roles
Content Producer, Creative Director
Company
Hypebeast
Skills
Producing, Project Management
Media
Branded Content
Project Industries
Fashion