Dwayne Johnson: Project Rock

Dwayne Johnson came to us with one goal: world domination. So we created Project Rock, a brand platform built around positivity, achieving goals and walking the walk, with motivation provided by the Rock himself. The first major project of Project Rock was an extremely successful apparel partnership with Under Armour. The second major project was the Rock Clock: a motivational alarm clock to get your ass out of bed and into gear. The app includes custom alarm tones we created with Dwayne, Rock Time (so you can wake up with the Rock on his actual schedule), and the capability for Dwayne to send out morning messages every day.