Made the Johnsonville Way

For years and years, Johnsonville has operated under the guiding principle of The Johnsonville Way. It's a way of doing things that trusts and empowers employees to go above and beyond their job titles, trusting their passion to drive the company forward. In 2016, we proposed that Johnsonville marketing should be approached the same way- that everything we make should truly be Made the Johnsonville Way. That means the employees come up with the commercials, write the radio spots, the print headlines, and everything else. We're just here to bring their ideas to life, in all their Wisconsin sausage glory.

Project Roles
Art Director, Creative Director
Art Direction, Creative Direction
Branding, Television
Made the Johnsonville Way