Tourism Australia: Dundee

In early 2018, the film world was shaken by a surprise teaser trailer for a new Crocodile Dundee film: Dundee, starring Danny McBride as Brian Dundee. More teasers followed, introducing Chris Hemsworth and nearly every other famous Australian actor as members of the film's cast. For weeks, speculation raged over whether the film was real, fake, or a good idea to even begin with. When the final trailer aired during the Super Bowl, all was revealed. Dundee was an elaborate tourism campaign for Australia, meant to showcase Australia's beautiful scenery and unique sense of humor. It was a massive prank that only Australia could pull off.

Project Roles
Creative Director
Tourism Australia
Creative Direction
Tourism Australia: Dundee