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Fanta: Idiots are Amazing

In 2020, we launched a new global brand purpose for Fanta that champions the purest form of play in the world: people doing dumb things on the internet. The campaign launched with an anthem film that treats internet idiots like the superstars they are, featuring real clips and the real people behind them.

Project Roles
Creative Director
Company
Fanta
Skills
Creative Direction
Media
Television
Fanta: Idiots are Amazing
Collaborators