'Not A Game' started as a sociological research about the impact of gaming and eSports in our family life and the way we relate each others. The final result was a 90 minutes' documentary showing the business industry behind videogames. An entertainment content created from zero by FCB & FiRe Spain and premiered at #0 Channel and Movistar+. -- Agency: FCB & FiRe Spain Production: Villa Lunera Distribution Partner: Movistar+