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Do It Right

In Stuart Weitzman's first-ever digitally-led product launch, we utilized social as a way to spark interest and build momentum ahead of the launch date with bite-sized clips. The release of the boot also coincided with a music video featuring Gigi Hadid, produced and directed by James Franco. The release became our largest and most successful to date, selling out within hours. Our social posts' were used in over 30 media publications and boasted a viral moment via both Instagram and Twitter.

Project Roles
Content Strategist
Stuart Weitzman
Copywriting, Social Media Strategy
Brand Films, Branded Content, Music Videos, Social Media Content, Social Media Copy
Project Industries
Do It Right