Do It Right
In Stuart Weitzman's first-ever digitally-led product launch, we utilized social as a way to spark interest and build momentum ahead of the launch date with bite-sized clips. The release of the boot also coincided with a music video featuring Gigi Hadid, produced and directed by James Franco.
The release became our largest and most successful to date, selling out within hours. Our social posts' were used in over 30 media publications and boasted a viral moment via both Instagram and Twitter.
- Project Roles
- Content Strategist
- Stuart Weitzman
- Copywriting, Social Media Strategy
- Brand Films, Branded Content, Music Videos, Social Media Content, Social Media Copy
- Project Industries