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Wet n wild

For over thirty years, Wet n wild has created fun and affordable makeup, but it needed a voice to tell its story. Leading the rebrand effort I crafted a strategy, brand story, tone and voice, and visual guidelines that were translated across consumer touch points. I directed launch photography as well as produced an elevated product photography library documenting all categories. Brand vision was translated across interiors, web, advertising, cobranded partnerships and merchandise.

Project Roles
Art Director, Copywriter, Creative Director, Designer, Strategist
Company
Markwins
Skills
Art Direction, Copywriting, Creative Direction
Media
Photography, Brand Guidelines, Branding, Concept Art
Project Industries
Beauty
Wet n wild