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'Meet me halfway' photoshoot - visual concepts & art direction

Visual concepts and photography art direction for the launch of a new product collection created by the refugee organization Makers Unite for Ben&Jerry’s. The photo series plays with pairing products, expressing how the collection is all about connections between people, while enhancing the products through their own graphic patterns. The products are worn by a small and diverse group of people, which shows these in action, with a natural and warm atmosphere.

Project Roles
Art Director, Creative Director, Designer, Set Designer
Company
Makers Unite / Ben&Jerry’s
Skills
Art Direction, Conceptual, Consulting, Content, Design
Media
Photography
Project Industries
Retail
'Meet me halfway' photoshoot - visual concepts & art direction
'Meet me halfway' photoshoot - visual concepts & art direction
'Meet me halfway' photoshoot - visual concepts & art direction
'Meet me halfway' photoshoot - visual concepts & art direction
'Meet me halfway' photoshoot - visual concepts & art direction
'Meet me halfway' photoshoot - visual concepts & art direction
'Meet me halfway' photoshoot - visual concepts & art direction