New York City subway ads were always a highlight at SeatGeek. Once they were out there the entire office would be posting pics of them to our company Slack channel and telling us which line and car number we could find them in. This was our 5th time advertising on the subway and the feeling of seeing them up in front of commuters never gets old. We had a lot of fun with this round of ads and we were especially proud of creating a continuous feel using the wave.